In the fast-paced modern life, Western-style baking products with the advantages of convenience and diversity have become a popular choice in the catering industry. The hot hot pot has always been a popular track in the catering industry. Data show that the scale of China's hot pot market has approached the trillion mark in 2023, reaching 975.8 billion yuan. As a deep cultivator in the food industry, Longda Food has recently continued to expand in Western-style baking and hot pot channels, linking head catering enterprises to achieve the development and supply of new products.
Deepen cooperation and broaden hot pot and Western-style baking channels
As a whole industry chain company from pig breeding, slaughtering to food processing, Longda Food strengthens the channel moat through fine products and services. for Western-style baking and hot pot channel B customers to provide bacon, sausage, ham, crispy meat and other large items.
In Western-style baking channels, the company has established cooperation with head Western-style baking enterprises to provide customers with meat prefabricated products with traceable quality from raw materials to products, and make a breakthrough in beef products; in hot pot channels, through the continuous innovation and volume of crispy meat and other products, Longda Food continues to expand the scope of cooperation with head hot pot enterprises.
The continuous breakthrough of B-end channel benefits from Longda Food's customized service capability from demand mining, product research and development, technical service to market development experience under the channel strategy of B-end and C-end. In the future, with the completion and commissioning of Bazhong Food Factory, the release of high-quality production capacity will further enrich the product category and provide customers with better and diversified product services.
Product empowerment to open up diversified channel scenarios
Based on its own raw material advantages, Longda cuisine mainly focuses on fat sausage, crispy meat, bacon, roast sausage and meatballs to create a large single product matrix of 100 million yuan and 10 million yuan. At present, the popular fried goods track has also launched a series of new products, such as pear fried meat, salted crispy chicken, fried lotus root box, fried belt fish and so on, expanding from pork products to chicken meat, vegetables and aquatic products, diversified to meet the needs of the market and consumers. At the same time, the whole life cycle management of the product is realized through B-terminal customization.
Specific to the creation of different channels and categories of products, aiming at the big B side to develop according to customer needs on the one hand, and take the initiative to develop new products according to market changes on the other hand; for high and low temperature circulation channels, continue to develop new tastes and categories according to market needs, and upgrade and adjust formulations for old products at the same time For large items, continue to subdivide the market in the existing categories, such as the new development of chicken crisp products in the crisp meat series.
The building of diversified product system promotes the company to open up the scene of differentiated channels. While actively opening up the market, we will create excellent quality with the products we have adhered to for 28 years, and produce reassuring products for customers and consumers with our own national testing center and full-process food safety guarantee system.
In the future, Longda Food will adhere to sustainable development, maintain strategic concentration and resilience, actively respond to changes in the external environment, continue to deepen product research and development, promote channel expansion, cultivate its own growth momentum, and dig deep into customer-side product service capabilities.
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